Brown Jordan

  • Leading global manufacturer of innovative luxury outdoor furniture and accessories including outdoor kitchens
  • Considered the gold standard in outdoor furnishings due to company’s iconic, award winning designs and quality
  • Designs, manufactures and markets retail and contract furnishings under the brand names Brown Jordan, Tommy Bahama, Pompeii, Winston, Vineyard, Molla, Tradewinds, Stuart Clark, Werner Woods, Casual Living, Loewenstein, Charter, Lodging by Charter, Wabash Valley, Texacraft, and Tropic Craft.
  • Headquartered in Pompano Beach, Florida, with offices and manufacturing facilities located both domestically and internationally.

Opportunities and Challenges:

  • EBITDA had decreased from a run rate of $40M to annualized $17M
  • Overhead had increased three-fold
  • Layered, non-responsive corporate office had been established
  • Inventory levels and costs were out of control
  • Off-shore sourcing in constant state of disruption
  • Poor quality in company’s own facilities

Solutions and Results:

  • Focus efforts on overhead and operating costs
  • Eliminate “corporate office” structure
  • Establish four distinct market-focused SBUs
  • Utilize China sourcing and logistics
  • Increased Mexican manufacturing efforts and enhanced efficiency of Mexican operations
  • Refocus SKU management and responsibilities
  • Reduce SKUs by over 40% in the “traditional” market channel
  • Establish detailed focus on cost
  • No “Silver Bullets”; enforce cost and quality discipline
  • EBITDA doubled in two years, tripled in three.
  • Drove manufacturing cost efficiencies from operating margin in low 20s to mid-40s
  • Improved “big box” channel profitability by 30% – from an average of 14% to 18%
  • Each SBU became its own profit center
  • Regained leadership position “channel-by-channel” in product offering and design through disciplined product design and replacement process and procedures
  • Improved employee turnover while reducing employee costs with consumer-driven health insurance

Need to grow, fix or exit your business?

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