About us

Challenge:

VEHICLE OFFROAD AFTERMARKET manufacturer and SPECIALTY DEFENSE CONTRACTOR

Goals:

• Replace prior president and serve as Interim CEO and lay out rapid action plan to transform a newly acquired stagnant business
• Fix stale pricing and product
• Bring distributors back
• Regain brand visibility and confidence in brand
• Fix public sector/government presence
• Retain, recruit, motivate and build the right team
• Optimize facilities

Rapid Action Steps:

• Make significant strides toward reversing the effects of decades of apathy and neglect of product, brand and customers.
• Gain back customers, reps, distributors.
• Realign freight and shipping policies to boost margins.
• Recruit new additional team members including CFO, salespeople to professionally represent products, and recruit engineering and product design team members.
• Put new banking platform in place.
• Clean up legacy administrative problems and barriers including compliance.
• Secure additional owner capital/financing for liquidity.
• Convert from sluggish ERP system to one with improved reporting and seamless functional integration.
• Put a marketing/social media/conversion engine in place to drive posts and content, celebrating some new product, highlighting some existing product, and exponentially improving web site sales via Shopify.
• Sign industry vertical influencers with in excess of 1 million followers.
• Sign off road industry race personality and build signature product line with racers’ input.

• Put in place a digital marketing agency and fractional marketing officer.
• Create and register new product names and IP.
• Defend organization from frivolous competitor cease and desist letters.
• Put in security protocols required for a government contractor.
• Rescued a failed product, redesigned, renamed and rebranded it, successfully exhibiting at SEMA and won two new product awards.
• Continued with line extensions for core products.
• Conceived and created field kit lines for product line extensions.
• Launched a tracker and several development products in product development.
• Renewed profitable government contracts.
• Invested in our capabilities and people.
• Renovated headquarters and offices.
• Revamp warehouse and transforming with LEAN based plan developed by external SME.
• Participated and exhibited at many shows in many verticals where brand was conspicuously absent for many years.
• Identified coverage gaps and rebid insurance program.
• Provided strong benefits and generous holidays/time off for employees.
• Offer employees opportunities to further education and training.
• Renewed ISO Certification twice.
• Launched ITAR/DTTC registration.
• Improved CMMC 2.0 compliance score to 110, the highest score possible.
• Reestablished government bidding platforms such as SAM.gov.
• Create bid tracking to generate public sector bidding opportunities.
• Fixed pricing at negative margins on 90% of products, ushering through two MAP and trade price increases.
• Developed weekly cadence of reports including operational KPI and financial flash report and meetings to keep on task and chart progress.
• Develop and maintain weekly and rolling 13-week cash flow.
• Begin the process of strategically rebranding and realigning our brand, logo, messaging.
• Begin product refresh on stale products.
• Landed two retired US Army Colonels as advisors.
• Landed major new direct and distributor accounts in the US, Canada, and abroad
• Identify and began bidding process on more than $50 million in new government contract opportunities.
• Drove 185% increase in revenue, 335% increase in ecommerce traffic.